Online Marketing Diploma


Online Marketing Diploma Outline

Search engine Optimization (40 hrs.)

·         Understand Marketing concept
·         Marketing Process
·         Introduction about of Online Marketing
·         What is the website?
·         How to create website?
·         How to choose the website idea?
·         How to use Google Trends?
·         Website Design

·         What is the SEO?
·         How to create and use bloggers
·         Ranking factors
·         technical SEO
·         local SEO
·         Best Practices of SEO On Page &  off page
·         SEO white hate
·         Content optimization
·         Keywords Research
·         How to Measure the ROI of Your Content Marketing
·         Link Earning strategy

·         Website Measuring
·         SEO Tools
·         How to use Google Analytics
·         How to use Google Webmaster
·         Analyse your competitors by MOZ
·         How to use Alexa 
·         How Understanding Your Analytics and translate it to Actions

  • Social Media Marketing (40   hrs.)
Ø  Social Media Strategy.
§  Plan.
§  Engage.
§  Measure.
Ø  Social Media Networks Brand Development.
§  Social Presence on Facebook Development
§  Social Presence on Google Plus Development
§  Social Presence on MicroBlog Development [Twitter]
§  Social Presence on Development Professional Networks [LinkedIn]
§  Social Presence on Video Websites Development [YouTube]
§  Social Presence on Photo Websites Development [ Pinterest,]
Ø  Real Time Communication.
Ø  Humanize Digital Communication.
§  Content Strategy Creation
§  One to One Communication
§  Influencers Recruitment
Ø  Social Media Insights.
Ø  Social Media Analytics.
Ø  Social Media Crisis Management.
Ø  Online Brand Reputation Management.

80 hours
16 days
5 hours per day (Friday, Saturday)

Or 3 hours per day (any days exceptions Friday, Saturday)


من دبلومات سابقة 

التسويق الإلكتروني -E-marketing

التسويق الإلكتروني -E-marketing

التسويق الإلكتروني -E-marketing

التسويق الإلكتروني -E-marketing