Online
Marketing Diploma Outline
Search
engine Optimization (40 hrs.)
·
Understand Marketing concept
·
Marketing Process
·
Introduction about of Online
Marketing
·
What is the website?
·
How to create website?
·
How to choose the website
idea?
·
How to use Google Trends?
·
Website
Design
·
What is the
SEO?
·
How to create
and use bloggers
·
Ranking factors
·
technical SEO
·
local SEO
·
Best
Practices of SEO On Page & off page
·
SEO white
hate
·
Content
optimization
·
Keywords
Research
·
How to
Measure the ROI of Your Content Marketing
·
Link Earning
strategy
·
Website Measuring
·
SEO Tools
·
How to use
Google Analytics
·
How to use
Google Webmaster
·
Analyse your
competitors by MOZ
·
How to use
Alexa
·
How
Understanding Your Analytics and translate it to Actions
- Social
Media Marketing (40 hrs.)
Ø Social
Media Strategy.
§ Plan.
§ Engage.
§ Measure.
Ø Social
Media Networks Brand Development.
§ Social
Presence on Facebook Development
§ Social
Presence on Google Plus Development
§ Social
Presence on MicroBlog Development [Twitter]
§ Social
Presence on Development Professional Networks [LinkedIn]
§ Social
Presence on Video Websites Development [YouTube]
§ Social
Presence on Photo Websites Development [ Pinterest,]
Ø Real
Time Communication.
Ø Humanize
Digital Communication.
§ Content
Strategy Creation
§ One to
One Communication
§ Influencers
Recruitment
Ø Social
Media Insights.
Ø Social
Media Analytics.
Ø Social
Media Crisis Management.
Ø Online
Brand Reputation Management.
80 hours
16 days
5 hours per day (Friday, Saturday)
Or 3 hours per day (any days exceptions Friday,
Saturday)
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